Anjunachill kicks off with Above & Beyond single ‘Shall We Begin,’ available now: January 14, 2025
The dawn of a new year brings change and much to celebrate at Anjuna HQ. To kick things off, Anjunachill (rebranded from Reflections) is now the third frontline label under the Anjuna umbrella, housing the group’s ambient, downtempo, and chillout catalog.
In celebration of its 25th anniversary and the launch of Anjunachill, the Anjuna label family is unveiling a brand refresh for 2025. With the design of its own bespoke typeface, ‘Decima Sans,’ and the iconic ‘Anjuna A’ at its core, the refreshed identity honors Anjuna’s rich heritage while establishing a versatile design foundation for the label’s future growth.
Alongside longstanding flagship imprints Anjunabeats and Anjunadeep—two of the world’s most respected imprints in dance music—Anjunachill is keeping the brand’s signature ethos with emotive and melodic music at its core. While the Anjuna brand is historically synonymous with quality dancefloor-dominating club records, ranging from trance and progressive to deep house, Above & Beyond’s newest imprint, Anjunachill lives in the worlds of ambient, downtempo, and chillout – genres with a rich, intertwined history with dance music and the Anjuna brand itself.
Anjunachill is the latest chapter of a journey that began with Above & Beyond at Burning Man in 2014. Following a spontaneous sunset yoga set on the iconic Robot Heart stage, this transformative experience sparked the creation of their dedicated yoga and meditation album, ‘Flow State.’
Following the success of ‘Flow State,’ in 2020, the first EP in a new chillout series, ‘Reflections Vol. 1,’ was released on Anjunadeep. This marked a pivotal moment in establishing a dedicated home for Anjuna’s chillout catalog. Officially launched in May 2022 as Reflections, the label flourished as a standalone space for ambient and downtempo music.
Over the past three years, the Reflections label has released over 250 recordings from 70+ artists, amassing over 150 million streams. The label has released critically acclaimed albums from Mark Barrott, Cephas Azariah, Yotto, and Croquet Club, receiving glowing coverage from Pitchfork, Resident Advisor, and BBC Radio 6 Music. With standout live showcases at Glastonbury and sold-out events at ADE, Reflections has established its reputation as a credible tastemaker in the chillout space. Now, Anjunachill proudly carries the torch, continuing to champion, discover, and nurture some of the finest talents in ambient, downtempo, and neo-classical music.
‘We’ve always believed that the best music is timeless. It has a unique power that can resonate across generations. Ambient music has been a part of Anjuna and Above & Beyond since the beginning, starting with our first album ‘Tri-State.’ Including ambient tracks on our albums has always felt right to us. Music can be comforting and healing, especially living in this hectic world. It’s music that grounds us and helps us find peace. Looking back over 25 years, it’s incredible to see how many timeless pieces have emerged from our labels and how they still have that same feeling.’ – Above & Beyond
To long-time fans of Anjuna and Above & Beyond, the Anjunachill rebrand will come as no surprise; quieter moments have always been essential components of the band’s chart-topping electronic albums. The chillout genre is one the Anjuna family of labels have a long history in – from catalog classics on Above & Beyond albums like their debut LP title track ’Tri-State’ and ’Sun In Your Eyes’ from Group Therapy, to much-loved fan-favorite moments from Andrew Bayer, Cubicolor and Croquet Club, to the RIAA-certified Gold ‘Don’t Leave’ (a single from the ‘Flow State’ album) in 2019.
Artist priorities for 2025 include Cephas Azariah, Mark Barrott, and newcomers Planet of Souls. Planet of Souls is the exciting new downtempo alias of prolific producer Paul Rogers (NERD, Gorillaz, and Pete Tong) and close friend Tom Barlow, a sound design master. Anjunachill also welcomes new additions to the label, including Anjunadeep’s Luttrell, Steven Weston, BAILE, and Cornelius SA, Anjunabeats’ PROFF, as well as new faces in the form of South African neo-classical duo Ad Harmonium and British producer Toutounji.
Anjunachill’s first release comes on January 14 by way of Above & Beyond’s new single, ‘Shall We Begin.’ Debuting as the intro for Above & Beyond’s guest mix on the 500th episode of the Anjunadeep Edition last summer, ’Shall We Begin’ is a moving downtempo electronic piece that takes listeners on a three-minute emotional journey. Echoing the sweeping soundscapes of their iconic ‘Flow State’ album, the track is poignant, reflective, sentimental, and captivating. In October 2024, 15,000 fans got a sneak preview of ‘Shall We Begin’ as it served as the soundtrack to the mysterious ‘Anjuna 25’ teaser video played right before Above & Beyond’s headline set at Above & Beyond’s 600th Group Therapy Radio Show (ABGT600) in Mexico City. This aptly named tune not only kicks off the Anjunachill label but ushers in an exciting era for Above & Beyond, who are set to play at the Coachella Valley Music & Arts Festival in Indio, California, this April.
‘Shall We Begin’ is now available worldwide via Anjunachill on all platforms.
